Google Ads Certification
This course prepares you to plan, launch, and optimize pay-per-click advertising campaigns using the core concepts that power modern search advertising platforms. You'll learn how auctions and Quality Score-style relevance factors determine what you pay and where your ad appears, how to structure campaigns and ad groups for clarity and performance, how to write ads and choose keywords that attract the right searchers, and how to read performance data to make confident optimization decisions. By the end, you'll be able to build a well-structured search campaign from scratch, avoid the most common budget-wasting mistakes beginners make, and explain the trade-offs behind bidding strategy choices.
Course content (3 modules, 9 lessons)
How Paid Search Advertising Works
- The Ad Auction and Ad Rank
- Campaign Structure: Campaigns, Ad Groups, and Keywords
- Writing Effective Search Ads
Targeting, Bidding, and Budget Strategy
- Bidding Strategies: Manual and Automated Approaches
- Audience and Geographic Targeting
- Setting and Managing Budgets
Optimization and Measuring Success
- Reading Performance Reports and Key Signals
- Conversion Tracking and ROI Measurement
- Building an Ongoing Optimization Routine