Google Digital Marketing & E-commerce Professional Certificate

This course walks you through the core disciplines of modern digital marketing and e-commerce: how customers discover brands online, how marketers plan and measure campaigns, and how online stores are built and optimized to convert visitors into buyers. You will learn to think in terms of the marketing funnel, apply SEO and paid media fundamentals, and understand the mechanics of running an e-commerce storefront including merchandising, checkout optimization, and customer retention. By the end, you will be able to plan a basic digital marketing campaign, explain how e-commerce platforms generate revenue, and speak confidently about the metrics that matter to marketing and e-commerce teams. The material is practical and example-driven, suited to someone preparing for an entry-level digital marketing or e-commerce role.