Inbound Sales Certification

This course teaches the inbound sales methodology used by high-performing B2B and B2C sales teams: meeting buyers where they already are, qualifying fit without applying pressure, and acting as a trusted advisor across the entire buyer's journey. You will learn how to build buyer personas, run discovery calls that uncover real pain points, handle objections constructively, and close deals that stick using frameworks like GPCT and BANT. By the end of the course you will be able to run a complete inbound sales process from first contact through qualification, a tailored presentation, negotiation, and a clean handoff to onboarding. It is designed for SDRs, account executives, and anyone who wants to sell in a way that buyers actually appreciate.