Meta Social Media Marketing Professional Certificate
This professional certificate course trains you to work confidently inside the Meta advertising ecosystem, from setting up a Business Portfolio to launching performance-driven campaigns in Ads Manager. You will learn how the Meta Pixel and Conversions API track customer actions, how to build audiences using targeting and lookalikes, and how to structure campaigns, ad sets, and creative for Facebook and Instagram. The course also covers creative best practices for Feed, Stories, and Reels, systematic A/B testing, and how to read Meta's reporting tools to prove return on ad spend. By the end, you will be able to take a business objective and turn it into a fully configured, measurable Meta ad campaign.
Course content (3 modules, 9 lessons)
Foundations of Marketing on Meta Platforms
- The Meta Ecosystem: Facebook, Instagram, and Business Tools
- Setting Up a Meta Business Portfolio and Pages
- Understanding the Meta Pixel and Conversions API
Building and Targeting Campaigns in Ads Manager
- Campaign Structure: Campaigns, Ad Sets, and Ads
- Audience Targeting: Core, Custom, and Lookalike Audiences
- Budgeting, Bidding, and Campaign Objectives
Creative Strategy, Optimization, and Measurement
- Designing High-Performing Ad Creative for Feed and Stories/Reels
- A/B Testing and Campaign Optimization
- Measuring Success: Meta Ads Reporting and Attribution