Social Media Marketing Strategy

This course focuses on the planning side of social media marketing: setting clear objectives, understanding your audience through research and personas, and translating that research into a coherent content and campaign strategy. You will learn how to choose the right platforms for your brand, define content pillars and voice, build a sustainable editorial calendar, and plan a full campaign from brief to launch across multiple platforms. The course closes with how to define meaningful KPIs and build a feedback loop so your strategy keeps improving over time. By the end, you will be able to produce a written social media strategy document that a real business could execute against.