YouTube Channel Growth and Video Strategy

This course teaches the full lifecycle of running a YouTube channel strategically, from defining a clear niche to producing videos that retain viewers to growing an audience over time. You will learn how the recommendation and discovery systems generally reward retention and relevance, how to write scripts and hooks that keep people watching, and how to optimize thumbnails, titles, and metadata for click-through. The course also covers reading YouTube Analytics to make informed decisions, building real community engagement, and understanding the realistic paths to monetization. By the end, you will be able to plan and execute a coherent channel strategy rather than posting videos without a clear growth plan.